WAGYUMAFIA's journey began as a pop-up in Gion, Kyoto, and pop-ups remain at the heart of its DNA. With a passion for collaboration and a mission to educate consumers, chefs, and suppliers on authentic Japanese wagyu, WAGYUMAFIA launched its first International World Tour in 2018, showcasing the often-overlooked qualities and versatility of Japan’s most renowned beef. To date, the brand has toured over 100 cities, bringing unforgettable wagyu experiences to gourmands around the world.